Putuo unveils new development plans at investment promotion conference

At the 2026 Putuo Investment Promotion Conference and "Invest in Putuo" Event Month held on March 23, Putuo District released a series of new development plans and policy measures covering key areas including building economy, industrial land, digital advertising, technology finance, and the silver economy.

The event, which adopted an innovative "conference + event month" format for the first time, showcased Putuo's top-tier investment and business environment.

To elevate the development of building economy, Putuo District released the action plan to promote high-quality development of building economy for the next three years, aiming to transform office buildings into "vertical industrial parks and three-dimensional economic hubs." Meanwhile, key areas such as Taopu Smart City have rolled out high-quality industrial land, providing ample space for quality projects and corporate growth.

In the digital advertising sector, Putuo District has gathered over 1,000 related enterprises. In 2025, revenue from digital advertising enterprises above designated size exceeded 40 billion yuan (US$5.80 billion), a year-on-year increase of 17.6 percent, contributing 1.8 percentage points to the city's industry growth.

In the future, Putuo will focus on building the Shanghai International Digital Advertising Park to high standards, innovating service systems, optimizing the industrial ecosystem, and vigorously promoting the development of the digital advertising industry.

The conference also highlighted the latest policies in technology finance aimed at improving service systems, and outlined forward-looking plans for the silver economy, a future industry with significant potential, as part of efforts to cultivate new growth drivers.

In 2025, Putuo attracted 15 new enterprises with tax revenues exceeding 100 million yuan and 150 enterprises with tax revenues exceeding 10 million yuan. The total investment from projects above designated scale reached 64 billion yuan. In January 2026 alone, investment amounted to 14.418 billion yuan, achieving 21.5 percent of the annual target and ranking second in the city. A total of 56 key projects were attracted, a year-on-year increase of 108 percent.