Shanghai gears up for influential Global Exhibition CEO Summit

The Global Exhibition CEO Shanghai Summit 2024 is poised to offer a wealth of insights from MICE (Meetings, Incentives, Conferencing and Exhibitions) industry insiders. Scheduled for June 6 to 7 at the National Exhibition and Convention Center, the summit will delve into new opportunities and cutting-edge trends in the global exhibition and event industry.

Aligned with Shanghai's ambition to become an international hub for exhibitions and events during the 14th Five-Year Plan (2021-25), the event, guided by the Shanghai Municipal Commission of Commerce and the Management Committee of the Shanghai Hongqiao International Central Business District, aims to amplify the exhibition economy and solidify the city's position as a pivotal destination for international exhibitions.

The summit will tackle pressing questions such as how the exhibition industry can drive consumption and industrial development through strategic enhancements. It will also explore the challenges and opportunities presented by the evolving Chinese consumer market and China's expanding industrial footprint in the global and Asian exhibition industries. Discussions will extend to how digital technology is reshaping exhibition operations and business models to boost efficiency, create immersive experiences, and drive revenue growth.

The event will feature CEOs from renowned global exhibition enterprises and industry associations, along with key figures from major exhibition institutions in China and abroad. With over 300 domestic and international guests expected to attend, the summit promises to be a dynamic platform for exploring the latest trends and fostering collaboration in the ever-evolving landscape of the exhibition industry.