“Invest in Shanghai, Share the Future” Overseas Promotion Campaign (Hamburg, Germany)
The “Invest in Shanghai, Share the Future” Overseas Promotion Campaign aims to showcase the city of Shanghai, its investment opportunities and development achievements by engaging with the local community. This event in Germany, hosted by the Shanghai Municipal People’s Government and co-organized by the Shanghai Municipal Commission of Commerce, the Hamburg Chamber of Commerce, and the Bank of China Shanghai Branch, attracted around 100 representatives from local enterprises and business associations.
The “Invest in Shanghai, Share the Future” Overseas Promotion Campaign (Hamburg, Germany) was successfully held on the afternoon of November 19. The event aimed to strengthen practical economic and trade cooperation between Shanghai and Germany, while promoting Shanghai’s latest opening-up policies and investment opportunities. Hua Yuan, Member of the Standing Committee of the CPC Shanghai Municipal Committee and Vice Mayor of Shanghai, delivered the keynote speech. Other notable attendees and speakers included Andreas Rieckhoff, State Secretary of the Ministry for Economic Affairs and Innovation of Hamburg, Cong Wu, Consul General of China in Hamburg, Michael Schumann, Chairman of the Board of the German Federal Association for Economic Development and Foreign Trade (BWA), and Hans Ketus, Chairman of the Foreign Economic and Trade Committee of the Hamburg Chamber of Commerce. The event was hosted by He Dongbin, Deputy Director of the Shanghai Commission of Commerce.
This year marks the 10th anniversary of the China-Germany comprehensive strategic partnership. Germany is Shanghai’s fifth largest foreign investment investor, with more than 2,300 German companies established in the city and actual investments exceeding USD 9.5 billion. In the keynote presentation, Hua Yuan emphasized that Shanghai has long been a key bridge for China-Germany cooperation, with growing collaboration across multiple sectors. As an international metropolis deeply connected to the global markets, Shanghai holds a first-mover advantage in high-level opening up, making it the ideal gateway for German enterprises seeking to enter the Chinese market. Hua also reiterated Shanghai’s commitment to continuously improving its business environment and providing comprehensive services for foreign investors, welcoming all types of entities to invest, visit, and establish operations in the city. Hua highlighted 31 investment opportunities across 8 key sectors, including equipment manufacturing and the digital economy.
During the event, several distinguished speakers shared their insights on fostering foreign investment and enhancing international cooperation on cross-border e-commerce. These included Xiang Xi, Vice President of the Bank of China Shanghai Branch, Wu Bin, General Manager of Shanghai Cross-border E-commerce Public Service Platform, Jeroen Sneep, Global eCustomer Omnichannel Manager of Beiersdorf AG, and Zhang Mengya, General Manager in charge of European business of Dewu. In addition, Dewu and Beiersdorf AG, Hongkou District Commission of Commerce and the German Federal Association for Economic Development and Foreign Trade signed memorandums of cooperation respectively.
